Baebles: a social app for fantasy readers, from web app to app stores
Boldys AI designed and built Baebles, a community app for fantasy literature fans: first a web app tested by beta testers, then iOS and Android apps published on the App Store and Google Play.
Baebles is a community for fantasy readers: news feed, themed lounges, profiles with AI-generated avatars, an avatar shop and sponsored posts. Boldys AI delivered the web app, iterated with beta testers, then ported it to iOS and Android apps with in-app purchases, published on the App Store and Google Play.
Results
The problem
Baebles wanted to launch a networking app for fantasy literature fans, starting from a mockup: a place to talk, recommend books and keep track of one's reading. It needed a fast first version to validate market interest and early-user engagement, to test simple monetization levers (avatars, sponsored posts), and to lay a technical foundation that could later evolve towards the app stores.
The solution
Boldys AI worked in stages. A scoping workshop set the perimeter, a prototype was presented at the end of January, then the web app was delivered in early March: onboarding, profiles, news feed, themed lounges, avatar shop, sponsored posts, payment and an admin dashboard. A beta-testing phase followed, with three user feedback reports taken into account. Launched at the end of May, the move to native reused the existing code: refactoring, mobile adaptation, notifications and in-app purchases through Apple and Google. The app has been published on the App Store and Google Play since October 2026.
The platform in action
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