Comparison

Build custom software or buy an off-the-shelf tool?

Buying an existing tool is faster to start but bends you to its limits and subscriptions. Building custom costs more upfront and delivers a tool that fits your process exactly, without a per-seat cost that explodes at scale.

Buying an existing tool is faster to start but bends you to its limits and subscriptions. Building custom costs more upfront and delivers a tool that fits your process exactly, without a per-seat cost that explodes at scale.

Criterion
Custom (Build)
Off-the-shelf (Buy)
Time to start
A few weeks
Immediate
Fit to your process
Exact
Approximate
Cost at scale
Controlled
Per-user subscription
Ownership
You own the code
You rent access
Extensibility
Unlimited
Bounded by the vendor

The verdict

Buy for a standard, non-strategic need. Build the moment the tool becomes a competitive advantage.

Unsure which approach is right?

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