Alicia: an email prospecting SaaS, from scoping to MVP
Boldys AI supported Alicia from functional scoping to the MVP: a platform where customers order prospect lists, launch email campaigns and follow the replies.
Alicia wanted to automate sales prospecting, from first contact to the meeting. Boldys AI first scoped the product, then built the MVP of an email prospecting SaaS: prospect list orders, automated campaigns, replies and lead scoring, a credit system and an admin interface.
Results
The problem
Prospecting by email, WhatsApp or phone takes a huge amount of salespeople's time: too many calls, too many tasks that do not move the sale forward. Alicia wanted a simple product, accessible to non-technical teams, that handles outreach all the way to the meeting.
The solution
Boldys AI first scoped the product: workflow, MVP scope, integrations and pricing. The MVP was then built: the customer orders a prospect list, launches an email campaign sent in batches, then follows the replies, scored automatically. A credit system, an admin interface (campaigns, duplicates, refunds for undelivered leads) and a test environment complete the platform.
The platform in action
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